Privacy Policy

1. Introduction

AlpineRoot Technologies (“AlpineRoot”, “we”, “us”, or “our”) is committed to protecting the privacy and personal information of our clients, website visitors, and prospective clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By visiting our website or submitting information through our contact or onboarding forms, you consent to the practices described in this policy.

2. Information We Collect

We collect personal information only where it is reasonably necessary for our functions and activities. The types of personal information we may collect include:

• Contact information: Your name, email address, and company name when you submit our contact form.
• Onboarding information: Business details, brand assets (logo, brand guidelines), domain name, and technical infrastructure details submitted through our secure client onboarding portal. This information is collected for the sole purpose of delivering the service you have engaged us for.
• Technical data: IP address, browser type, and page visit data collected automatically via analytics tools. This data is aggregated and not used to identify you personally.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries submitted via our contact form.
• To deliver, manage, and improve the services you have engaged us for, using data submitted through the onboarding portal.
• To send transactional emails related to your project or enquiry.
• To improve the performance and content of our website.
• To comply with legal obligations under Australian law.

We do not sell, rent, or trade your personal information to third parties.

4. Data Storage and Security

Your personal information is stored on secure, encrypted infrastructure. Specifically:

• Form submissions are stored in a Neon Serverless Postgres database hosted in the AWS Asia Pacific (Sydney) region.
• Uploaded files (such as brand assets) are stored in a Cloudflare R2 object storage bucket with private access controls.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, disclosure, or destruction.

5. Disclosure to Third Parties

We may disclose personal information to the following categories of third parties where necessary to deliver our services:

• Email providers (Resend): Used to send transactional emails. Your email address is transmitted to Resend solely to deliver the message.
• Analytics providers (PostHog): Aggregated, pseudonymised usage data. No personal information is shared.
• Infrastructure providers (Cloudflare, Neon, Vercel): Our hosting and storage providers process data as part of normal infrastructure operations and are bound by their own privacy frameworks.

All third-party providers are required to process personal information in accordance with applicable privacy laws.

6. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or out-of-date information.
• Request deletion of your personal information, subject to any legal retention obligations.
• Withdraw consent to data processing where consent is the lawful basis.

To exercise any of these rights, please contact us at info@alpineroot.com.au.

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies for analytics. We obtain your consent before placing non-essential cookies. You can withdraw consent at any time by adjusting your browser settings or using the cookie preferences available on this site.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last updated” date at the top of this page will be revised accordingly. We encourage you to review this page periodically.