SEO Audit Perth: Find Out Exactly Why Your Website Isn't Ranking
Find the technical, content, local and authority issues holding your Perth website back, with a clear report and action plan you can actually use.
What Is an SEO Audit and Do You Actually Need One?
An SEO audit Perth businesses can act on is a structured review of what is helping or preventing a website from appearing in Google search results. It looks beyond a few page titles and checks the technical setup, content, local signals, backlinks, search data and competitor gaps that affect visibility.
You probably need an SEO audit when your site has been online for months but isn't gaining traction, your rankings have dropped, a redesign changed traffic levels, or competitors are appearing for searches you expect to win. An audit gives you evidence before you spend money on ongoing SEO.
AlpineRoot starts with diagnosis rather than a retainer. We use Google Search Console, Google Analytics 4, Semrush and manual website analysis to find what is actually happening, then turn those findings into clear priorities. You can learn more about our wider SEO services in Perth here.
What Our SEO Audit Covers
Technical Crawl Analysis
Full site crawl analysing indexability, crawlability, redirects, broken links, page speed, Core Web Vitals, and mobile performance.
On-Page SEO Review
Title tags, meta descriptions, heading structure, content quality, keyword targeting, and internal linking across every page.
Backlink Profile Assessment
Analysis of existing backlinks, toxic link identification, and comparison against competitor link profiles.
Content and Keyword Analysis
Content quality and depth, duplicate content detection, thin content identification, and keyword coverage gaps.
Competitor Benchmarking
Analysis of top-ranking competitors for your target keywords: what they are doing that you are not.
Structured Data Check
Schema markup validation, missing schema opportunities, and rich result eligibility assessment.
Signs Your Website Has an SEO Problem
Several symptoms point to an SEO problem rather than a simple lack of promotion. Your site may have impressions in Google but very few clicks, important pages may not be indexed, or several pages may be competing for the same search term.
Other warning signs include:
- Rankings have dropped without a clear reason.
- Organic traffic declined after a redesign or CMS migration.
- A new website has been live for months without gaining meaningful visibility.
- Competitors and directories such as Oneflare or hipages appear where your business should rank.
- Service and suburb pages receive impressions but generate few enquiries.
- Google shows the wrong page for an important keyword.
What AlpineRoot's SEO Audit Includes
Technical SEO Review
The technical review looks at the foundations Google needs to crawl and index your website correctly.
- Crawlability and robots.txt configuration
- Redirect chains, broken links and redirect loops
- Canonical tags and duplicate content
- Page speed and Core Web Vitals
- Mobile usability
- XML sitemap accuracy
- JSON-LD structured data and schema markup
- Indexation status and whether the right pages are being indexed
On-Page and Content Analysis
The on-page review checks whether each important page is aligned with the searches and intent it is designed to target.
- Title tags and meta descriptions
- H1 and heading structure
- Keyword targeting and search intent alignment
- Thin, duplicate or overlapping content
- Internal linking between related services and pages
- Content gaps across important service and location pages
- Pages with high impressions but poor click-through rates
Local SEO and Google Business Profile Check
The local review checks whether your website and business signals make sense for customers searching in Perth and surrounding suburbs.
- Google Business Profile visibility and basic optimisation
- Business name, address and phone consistency
- Local landing pages and suburb targeting
- LocalBusiness and Service schema
- Signals supporting Maps and local pack visibility
- Links and mentions from relevant Perth and Australian directories
For a deeper review of local visibility, AlpineRoot's dedicated local SEO service covers Google Business Profile, local search, citations and suburb-level optimisation.
Backlink and Off-Page Review
The backlink review assesses the external signals pointing to your site and whether they support or weaken your authority.
- Referring domains and backlink quality
- Relevant industry and local links
- Suspicious or obviously manipulative backlink patterns
- Anchor text distribution
- Competitor backlink opportunities
- Links pointing to pages that no longer exist
Competitor Gap Analysis
The competitor review shows what competing websites are doing that your site is currently missing.
- Keywords competitors rank for that you don't
- Pages attracting organic visibility
- Differences in service and suburb coverage
- Content depth and topical coverage
- Internal linking patterns
- Relevant backlinks and authority signals
What You Get at the End: The Report and Walkthrough
The result is a written SEO report that explains the findings, their impact and the actions required to address them.
AlpineRoot's full site audit covers up to 100 pages per website. The written report is delivered within 5 to 7 business days for most Perth small business sites, with larger sites taking slightly longer where the scope requires it.
Every finding is explained in practical terms:
- What the problem is
- Why it matters for search visibility
- Which pages or areas are affected
- What action should be taken
- Which issues should be prioritised first
The report is followed by a 30 minute to 1 hour walkthrough call, depending on the number and depth of findings. We go through the report, explain the priority order and answer questions so you're not left trying to interpret a technical document alone.
The audit is a standalone service. You can take the report and implement the recommendations yourself, give it to your developer, or engage AlpineRoot for the next stage. There is no requirement to move into an SEO retainer.
If the audit identifies technical problems that need implementation, AlpineRoot's technical SEO service covers the execution stage rather than repeating the diagnostic work.
How Much Does an SEO Audit Cost in Perth?
AlpineRoot offers a free SEO audit as the entry point for Perth businesses that want to understand what may be wrong before committing to paid SEO. It is intended to identify the key issues and give you a practical starting point, rather than simply sending an automated scan.
A paid full-site audit is available when you need deeper analysis across up to 100 pages, including competitor gap analysis, backlink review, a written report and the 30 minute to 1 hour walkthrough call.
Published Perth examples show that one-off audit pricing varies substantially by scope. Current examples include audits from around $599 for a defined diagnostic through to $1,500 to $5,000 for larger technical or website audit projects, so the scope needs to be checked before using a market-wide figure. [VERIFY]
For ongoing SEO work after the diagnosis, see AlpineRoot's Perth SEO packages and pricing.
SEO Audit Packages Perth
Fixed-scope audit. Full remediation quoted separately after findings.
Website SEO Audit
What's Included:
- Full technical, on-page, local SEO, and backlink profile review
- Site crawl scaled to your site size (typically up to 100 pages)
- Priority issue list with actionable fix recommendations
- Competitor gap analysis (up to 3 competitors)
- Written action plan delivered with a findings walkthrough (60–90 minutes)
How Our SEO Audit Process Works
AlpineRoot follows a clear audit process designed to move from evidence to action. You know what happens at each stage, what you receive, and what comes next.
Audit Scope Confirmed
We confirm the website, audit scope and key business priorities before the review begins. Full-site audits cover up to 100 pages, with larger websites scoped separately where needed.
Website and Search Data Reviewed
We crawl the website and review the data available through Google Search Console and Google Analytics 4, supported by Semrush and manual analysis. We assess crawlability, indexation, page structure, content, internal links, local signals, backlinks and competitor visibility.
Findings Analysed and Prioritised
We analyse the issues rather than simply exporting tool warnings. Each finding is assessed for its likely impact, affected pages and priority so you can distinguish important problems from lower-priority recommendations.
Written Report Prepared
Your audit report is prepared and delivered within 5 to 7 business days for most Perth small business websites. Every major finding explains what the problem is, why it matters and what action should be taken.
Report Walkthrough
After delivery, we schedule a 30 minute to 1 hour walkthrough call, depending on the report's depth. We explain the findings, answer your questions and take you through the recommended priority order.
You Decide What Happens Next
The audit is a standalone service, so there is no requirement to continue with AlpineRoot. You can implement the recommendations yourself, give the report to your developer, or engage AlpineRoot to handle the required SEO work.
Common Issues We Find in Perth Websites
Perth business websites often have problems that aren't obvious from the front end. A site can look modern and load normally for a customer while important pages remain blocked from search engines, key signals are missing, or the site's content structure is working against it.
In a recent audit of a Perth service business, AlpineRoot found four separate issues affecting organic visibility. First, the site had location phrases such as "near me" stuffed into page titles and meta descriptions. Those phrases were used unnaturally in an attempt to capture local searches, creating a poor optimisation signal rather than a useful one.
The second issue was a robots.txt configuration that blocked important pages from being crawled. The owner believed those pages were available to Google, but the crawl rules prevented search engines from accessing them properly.
We also found missing and malformed JSON-LD schema. The website lacked a clean structured way to describe the business, its services and its location to search engines.
The fourth problem was much larger. Hundreds of thin, automatically generated pages had been created through a programmatic SEO attempt. Many added little useful information, diluted the site's topical focus and made it harder to identify which pages deserved visibility.
These findings show why an SEO report should explain cause and priority rather than simply list warnings. Once the diagnostic stage is complete, the required implementation work can be scoped separately.