Brand Identity Design Perth
We design complete visual identities, logo, colours, typography, that make your business instantly recognisable.
What a Brand Identity Actually Includes
A brand identity is often confused with a logo. A logo is one piece. A brand identity is the whole visual system: the primary logo, secondary marks and icons, colour palette with precise values for print and digital, typography system, supporting graphic elements, photography direction, and the brand guidelines document that explains how to use all of it consistently. When these pieces work together, your brand looks intentional and professional across every application. When they do not, your brand looks fragmented, no matter how good the individual pieces are.
Our Brand Identity Services
Logo Design and Mark Development
Primary logo, secondary marks, icon, and wordmark. Every orientation and colourway covered.
Colour Palette and Typography Systems
Primary, secondary, and accent palettes in RGB, CMYK, HEX, and Pantone. Typeface pairings with hierarchy rules.
Visual Language and Graphic Elements
Patterns, iconography, illustration styles, and image treatments unique to your brand.
Photography Direction
Guidelines for image style, composition, lighting, and subject matter that reinforce your brand positioning.
Brand Guidelines and Asset Delivery
A comprehensive document explaining every element of your identity and how to use it correctly.
Who Needs a Full Brand Identity
New Businesses Launching
Your brand identity is the visual foundation everything else is built on. Getting it right from the start saves the cost and confusion of fixing it later.
Learn More →Growing Businesses
If your business has outgrown its DIY brand, you are losing credibility with the clients you want. A professional identity signals you are ready for the next level.
Learn More →Market Entry or Repositioning
Entering a new market or repositioning means your visual identity needs to match where you are going, not where you have been.
Learn More →Brand Identity Pricing in Perth
Brand identity design ranges from $2,500 to $10,000. Complete visual identity with logo, colours, typography, and basic guidelines starts around $3,500 to $5,500. Comprehensive systems from $5,500. We quote after understanding your requirements.
How Our Brand Identity Process Works
1. Discovery
Brand audit, competitor analysis, audience definition, and strategic direction.
2. Visual Direction
Mood boards, style territories, and initial visual concepts for feedback.
3. Identity Design
Logo, colour, typography, graphic elements, and photography direction developed as a cohesive system.
4. Guidelines and Delivery
Brand guidelines document, all file formats delivered, and usage training.
Branding Packages for Every Stage of Business
Three packages built around where your business actually is. All pricing on request. No vague scope, no unnecessary extras.
Brand Identity Package
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What's Included:
- Designed for new businesses and early-stage ventures needing a complete visual identity from scratch
- No lock-in contract
- Primary logo, secondary logo, and icon variants
- Defined colour palette with RGB, HEX, and CMYK values
- Typography system with primary and secondary typeface specifications
- Brand guidelines document
- Final file delivery in SVG, PDF, PNG (transparent), and JPEG
- Typical timeline: 4 to 6 weeks from brief to delivery
Growth Branding Package
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What's Included:
- Designed for established businesses ready to extend their identity into consistent, audience-aware brand communication — not just more file formats
- No lock-in contract
- Everything in the Brand Identity Package
- Social media templates, document templates, and email signature system
- Brand application audit across website, social channels, and key customer-facing touchpoints
- Messaging essentials — core value proposition and audience-facing tagline guidance
- Tone of voice guide with practical examples for your primary channels
- Typical timeline: 6 to 8 weeks from brief to delivery
Full Brand Strategy Package
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What's Included:
- Designed for businesses rebuilding their brand strategically, not just visually
- No lock-in contract
- Brand strategy workshop and full strategy documentation
- Positioning statement and messaging framework
- Logo design and complete brand identity system
- Comprehensive brand guidelines
- Up to 3 revision rounds within agreed project scope during delivery
- 90-day post-delivery support — implementation guidance, brand application questions, and minor corrections (not additional design revision cycles)
- Typical timeline: 8 to 12 weeks from brief to delivery