Brand Guidelines Perth
Brand guidelines stop inconsistent decisions from eroding your brand. We create a single source of truth for how your brand looks and sounds.
Why Brand Guidelines Matter More Than Most Businesses Realise
Brand guidelines are the single most under-invested deliverable in most branding projects. A business spends thousands on a new logo, then receives a two-page PDF that covers the basics. Six months later, someone changes the font on a social post because they did not know there was a rule. Twelve months later, a supplier prints signage in the wrong colour. Brand guidelines prevent this slow erosion. A good guidelines document is comprehensive enough to answer any brand question and practical enough that people actually use it.
What Our Brand Guidelines Cover
Logo Usage Rules
Primary and secondary logos, clear space, minimum sizing, incorrect usage examples, and file format guidance.
Colour Specifications
Full palette with precise values in RGB, CMYK, HEX, and Pantone. Primary, secondary, and accent usage rules.
Typography Hierarchy
Primary and secondary typefaces, hierarchy rules, sizing, line spacing, and usage across web and print.
Tone of Voice
How your brand sounds: word choice, sentence structure, formality level, and messaging for different contexts.
Photography and Imagery
Photography style, illustration guidelines, icon usage, and image treatment rules for visual consistency.
Application Examples
Real examples of the brand on business cards, social media, signage, presentations, vehicles, and websites.
Who Needs Brand Guidelines
Any business with more than one person creating branded materials. If you have a marketing team, external agencies, suppliers printing your materials, or multiple locations, you need brand guidelines. Without them, every new person who touches your brand makes their own decisions, and your brand presence becomes inconsistent.
Brand Guidelines Pricing in Perth
Brand guidelines range from $800 to $5,000. Standalone guidelines for an existing brand from $1,500. Included when created alongside new identity work. Free consultation to assess needs.
How We Build Your Brand Guidelines
1. Audit
Review existing brand materials, identify inconsistencies, and note what needs documentation.
2. Document Structure
Define sections and content based on brand complexity and who will use the guidelines.
3. Content Creation
Write and design the guidelines with clear rules, visual examples, and practical guidance.
4. Delivery
Final document in PDF and, where appropriate, online or interactive format for easy team access.
Branding Packages for Every Stage of Business
Three packages built around where your business actually is. All pricing on request. No vague scope, no unnecessary extras.
Brand Identity Package
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What's Included:
- Designed for new businesses and early-stage ventures needing a complete visual identity from scratch
- No lock-in contract
- Primary logo, secondary logo, and icon variants
- Defined colour palette with RGB, HEX, and CMYK values
- Typography system with primary and secondary typeface specifications
- Brand guidelines document
- Final file delivery in SVG, PDF, PNG (transparent), and JPEG
- Typical timeline: 4 to 6 weeks from brief to delivery
Growth Branding Package
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What's Included:
- Designed for established businesses ready to extend their identity into consistent, audience-aware brand communication — not just more file formats
- No lock-in contract
- Everything in the Brand Identity Package
- Social media templates, document templates, and email signature system
- Brand application audit across website, social channels, and key customer-facing touchpoints
- Messaging essentials — core value proposition and audience-facing tagline guidance
- Tone of voice guide with practical examples for your primary channels
- Typical timeline: 6 to 8 weeks from brief to delivery
Full Brand Strategy Package
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What's Included:
- Designed for businesses rebuilding their brand strategically, not just visually
- No lock-in contract
- Brand strategy workshop and full strategy documentation
- Positioning statement and messaging framework
- Logo design and complete brand identity system
- Comprehensive brand guidelines
- Up to 3 revision rounds within agreed project scope during delivery
- 90-day post-delivery support — implementation guidance, brand application questions, and minor corrections (not additional design revision cycles)
- Typical timeline: 8 to 12 weeks from brief to delivery