Brand Refresh Perth
We refresh your brand, keeping what still works, updating what doesn't, and aligning it with your business today.
Brand Refresh vs Full Rebrand: What Your Business Actually Needs
Most businesses that think they need a rebrand actually need a refresh. A rebrand means starting from scratch. A brand refresh is a calibrated evolution. It keeps what is working, what has recognition, and what your customers associate with trust, and it updates the elements that no longer reflect the quality of what you deliver. This might mean refining your logo, modernising your colour palette, updating typography, or refreshing your photography style. The goal is to look current without making your existing customers wonder if they are still dealing with the same business.
Our Brand Refresh Services
Logo Modernisation
Refining your existing logo: cleaning up proportions, updating typography, simplifying for digital use while preserving recognition.
Colour and Typography Updates
Updating your palette for modern digital-first applications and refining typography for better readability.
Brand Guideline Revision
Revising your brand guidelines to reflect updated visual elements, new applications, and current usage rules.
Full Rebrand
When a refresh is not enough. Complete repositioning, new identity, and launch strategy for fundamental business changes.
Collateral Updates
Refreshing business cards, letterheads, templates, social media assets, and other branded materials.
Website Alignment
Ensuring your website reflects your refreshed brand so the first place customers encounter you matches the updated identity.
Signs Your Brand Needs a Refresh
Your logo looks dated. Your colour palette was chosen ten years ago. Your typography does not render well on mobile. Your brand does not match the quality of work you now deliver. Your team is embarrassed to hand out business cards. Your website looks like a different company from your social media. If more than two of these apply, your brand is costing you credibility.
Brand Refresh Pricing in Perth
Brand refresh projects range from $1,500 to $8,000. Focused logo and colour refresh from $1,500 to $3,000. Comprehensive refresh with guidelines and collateral from $3,000 to $6,000. Full rebrands from $5,000. Free consultation to assess needs.
How Our Brand Refresh Process Works
1. Brand Audit
Review what is working, what is not, and what equity exists in your current brand.
2. Strategy
Define what needs to change and why. Align refresh scope with business goals.
3. Design
Logo refinement, colour updates, typography changes, and visual system modernisation.
4. Implementation
Updated guidelines, collateral refresh, and rollout support.
Branding Packages for Every Stage of Business
Three packages built around where your business actually is. All pricing on request. No vague scope, no unnecessary extras.
Brand Identity Package
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What's Included:
- Designed for new businesses and early-stage ventures needing a complete visual identity from scratch
- No lock-in contract
- Primary logo, secondary logo, and icon variants
- Defined colour palette with RGB, HEX, and CMYK values
- Typography system with primary and secondary typeface specifications
- Brand guidelines document
- Final file delivery in SVG, PDF, PNG (transparent), and JPEG
- Typical timeline: 4 to 6 weeks from brief to delivery
Growth Branding Package
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What's Included:
- Designed for established businesses ready to extend their identity into consistent, audience-aware brand communication — not just more file formats
- No lock-in contract
- Everything in the Brand Identity Package
- Social media templates, document templates, and email signature system
- Brand application audit across website, social channels, and key customer-facing touchpoints
- Messaging essentials — core value proposition and audience-facing tagline guidance
- Tone of voice guide with practical examples for your primary channels
- Typical timeline: 6 to 8 weeks from brief to delivery
Full Brand Strategy Package
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What's Included:
- Designed for businesses rebuilding their brand strategically, not just visually
- No lock-in contract
- Brand strategy workshop and full strategy documentation
- Positioning statement and messaging framework
- Logo design and complete brand identity system
- Comprehensive brand guidelines
- Up to 3 revision rounds within agreed project scope during delivery
- 90-day post-delivery support — implementation guidance, brand application questions, and minor corrections (not additional design revision cycles)
- Typical timeline: 8 to 12 weeks from brief to delivery