eCommerce Development Perth

AlpineRoot eCommerce packages start at $4,000 for Essential Store (up to 20 products), $7,000 for Growth Store (up to 50 products), and $12,000 for Premium Store (up to 100 products with custom UX). Larger stores with complex catalogues, custom pricing rules, third-party integrations, or headless architecture are scoped individually. AlpineRoot provides fixed-price quotes based on a written scope. The most reliable way to get an accurate figure is to tell us what your store needs to do and how many products you are starting with.

A standard WooCommerce or Shopify store with up to 50 products and standard functionality takes six to ten weeks from brief to launch. Stores with larger product catalogues, custom integrations, or complex pricing rules take ten to sixteen weeks. The most common cause of delays on eCommerce projects is slow product data and image delivery from the client. AlpineRoot provides a product data requirements guide at the start of every project so you know exactly what format your content needs to be in before the build begins.

Choose WooCommerce if you want full ownership of your store data, no monthly platform subscription fees, and maximum flexibility to customise pricing, checkout, and order management. Choose Shopify if you want a hosted, low-maintenance platform where security and updates are managed for you, and you plan to sell across multiple channels including social media and in-store POS. The ongoing cost difference is real: WooCommerce has no platform fee but requires hosting and maintenance, while Shopify charges $39 to $399 AUD per month depending on your plan. AlpineRoot recommends the right platform after a conversation about your specific requirements.

Six things that consistently determine whether an online store converts visitors into buyers. Load time under three seconds on mobile, since page speed directly impacts both conversion rate and Google ranking. A category and filter structure that gets customers to the right product in as few steps as possible. Product pages with clear pricing, accurate stock status, multiple images, and a visible add-to-cart button above the fold. A checkout with minimal steps and no forced account creation. Multiple payment options including buy-now-pay-later for higher ticket items. And post-purchase email confirmation that arrives immediately. AlpineRoot builds all of these into every eCommerce project by default.

Extremely important, both for conversion and for search ranking. Studies consistently show that a one-second delay in page load time reduces conversions by approximately 7%. For an eCommerce store generating $10,000 per month in revenue, a three-second slower-than-benchmark load time is measurably costing sales every day. Google also uses Core Web Vitals as a ranking factor, meaning a slow store ranks lower for the same search terms as a fast one. AlpineRoot targets a Lighthouse performance score of 85 or above on desktop for every store build and optimises images, caching, and script loading as part of the standard build process.

Yes, with proper planning. An eCommerce platform migration that is not handled carefully can cause significant ranking drops through broken URLs, lost product schema, changed canonical structures, and missing redirects. AlpineRoot builds a full URL migration map before any migration begins, implements 301 redirects for every changed URL, preserves existing product schema and meta data, and monitors Search Console after launch to catch any indexing issues early. We do not recommend migrations unless there is a clear commercial reason to move platforms, because the risk to existing rankings is real and the recovery time if handled poorly can be months.

This depends on what is actually causing underperformance. If your store's conversion rate is low because of checkout friction, slow load times, or poor mobile experience, those are often fixable without a full rebuild. If the underlying platform is outdated, the product architecture is wrong, or the design is working against your brand, a redesign is usually the more efficient path. AlpineRoot audits existing stores before recommending a rebuild or an optimisation engagement. We will tell you honestly which approach makes commercial sense for your specific situation rather than defaulting to the larger project.

Yes. We integrate WooCommerce and Shopify stores with Xero, MYOB, and QuickBooks for accounting, with POS systems for businesses that sell both online and in-store, and with third-party inventory management tools and shipping APIs including Australia Post and Sendle. Integrations are scoped individually because the complexity varies significantly depending on your existing systems. Any required integrations are identified and included in the project scope before work begins.

Yes, completely. For WooCommerce stores, you receive all WordPress and WooCommerce admin logins, hosting access, domain access, all theme and plugin files, and every credential associated with the store. For Shopify stores, the Shopify account is in your name from day one, and you receive all theme files and app configurations. There are no licensing fees on work we produce for you. If you choose to move to a different agency after launch, you take everything with you. AlpineRoot does not use proprietary systems or lock clients into platforms we control.

Yes. Every eCommerce project includes 60 days of free post-launch support covering bugs, minor adjustments, and questions. After 60 days, ongoing support is available through a monthly care plan covering plugin and platform updates, security monitoring, performance checks, and a set number of monthly support hours. For actively growing stores, we also offer ongoing optimisation work covering conversion rate improvements, speed audits, and SEO updates as a separate monthly engagement.