Website Redesign Perth

AlpineRoot website redesign packages start at $2,000 for Refresher (redesign up to 5 pages), $3,500 for Revamp (up to 10 pages with custom design), and $6,000 for Overhaul (full site redesign up to 15 pages). eCommerce redesigns are scoped separately based on platform, product volume, and required integrations. AlpineRoot provides a fixed-price written quote after a scoping conversation and site audit, so you know the cost before any work begins.

Six reliable indicators that a redesign is worth considering: your site takes more than three seconds to load on mobile; visitors are arriving but not enquiring, booking, or buying; your branding or services have changed and the site has not kept up; your competitors' sites look more credible than yours; you cannot update your own content without calling a developer; or the site was built more than four years ago on a platform that has not been maintained. Any one of these is a signal. If three or more apply, a redesign conversation is overdue.

Most website redesign projects at AlpineRoot take four to eight weeks from the initial audit to launch. Standard small business redesigns covering five to fifteen pages sit at four to six weeks. eCommerce redesigns and larger sites with complex content structures sit at six to ten weeks. The timeline is agreed in writing at the scoping stage. The most common cause of delays is slow content approval from the client side, not the build itself.

Yes, if the redesign is handled correctly. The main risks to SEO during a redesign are URL changes without proper 301 redirects, removed or restructured content that currently ranks, changes to page titles and meta data without a migration plan, and going live without verifying Google can crawl the new site correctly. AlpineRoot builds a full URL migration map before every redesign, implements redirects for every changed URL, preserves existing meta data and content where it carries ranking value, and monitors Search Console after launch. A well-managed redesign should not cause a significant or permanent ranking drop.

A redesign makes sense when your existing site has SEO value, domain authority, or a URL structure worth preserving. A full rebuild makes sense when the existing platform is outdated or insecure, the content architecture is fundamentally wrong, or the business has changed so significantly that the current site cannot be adapted to serve it. AlpineRoot audits every existing site before recommending either path. We will tell you honestly which approach makes commercial sense for your specific situation rather than defaulting to the larger project.

Every AlpineRoot website redesign includes a site audit before design begins, a fixed-price written scope, wireframe and design mockup approval before the build, updated design on your existing or a new platform, migration of existing content, 301 redirects for all changed URLs, on-page SEO setup, Google Analytics and Search Console connection, mobile and performance testing, and 60 days of free post-launch support. Additional items such as new copywriting, photography, or branding updates are scoped separately if required.

Yes. Your domain name stays with you throughout the project. We work on a staging environment until the redesign is ready for launch, at which point we switch the domain to point to the new site. Your existing content is migrated to the new site as part of the project scope. Content that is being removed is handled with redirects to the most relevant replacement page so no existing rankings are lost through deleted URLs.

A redesign improves the conditions for conversion, but it is not a standalone marketing strategy. A faster, better-designed site that communicates credibility clearly and makes it easy for visitors to contact you will convert a higher percentage of the traffic you already have. If your site currently receives few visitors, a redesign should be combined with SEO or paid advertising to grow the traffic base. AlpineRoot can scope SEO work alongside a redesign project for businesses that need both.

Yes. eCommerce website redesigns are a separate engagement from standard business site redesigns because the audit covers the full conversion funnel: product page structure, category navigation, checkout flow, cart abandonment points, and page speed under product catalogue load. We redesign WooCommerce and Shopify stores and handle platform migrations between the two where a business is moving from one to the other. eCommerce redesigns are quoted based on product volume, platform, and required integrations after a conversion funnel audit.